About A Place for Mom

A Place for Mom is the nation’s leading senior care advisory platform that helps caregivers and families understand and explore care options for older adults across the United States.

A Place for Mom provides information, resources, personalized guidance, and provider options across two areas of senior care: home care, including services provided by home care agencies, and senior living, including independent living, assisted living, and memory care.

A Place For Mom helps families understand their options, find and compare participating senior care providers, and make informed care decisions.

A Place for Mom is not a senior living community or home care agency and does not provide senior care directly. A Place for Mom does not own, operate, manage, do business as, or otherwise control any senior living community or home care agency. All senior living communities or home care agencies are independent businesses responsible for their own

A Place for Mom helps caregivers and families at every stage of the aging journey. Some families are planning ahead or learning about senior care for the first time. Others are responding to changes in a loved one's health, safety, memory, independence, or ability to manage everyday activities.

A Place For Mom primarily supports family caregivers who are making care decisions with their aging loved one.

Families use A Place for Mom to explore questions such as:

• What type of support might an older adult need?
• What senior care options are available?
• What is the difference between home care and senior living?
• What do different types of senior care cost?
• What services do home care agencies provide?
• What is the difference between independent living, assisted living, and memory care?
• How can families compare senior care providers?
• What options are available in a particular area?

A Place for Mom provides educational resources families can use independently, as well as personalized guidance and provider options for families who are ready to explore care.

Senior care can take many forms. Some older adults receive support while continuing to live at home, while others choose a senior living community. The appropriate option depends on the person's needs, preferences, circumstances, and how those needs may change over time.

Home care

Home care provides support to older adults in their own homes. Depending on a person's needs and the provider, services may include companionship, homemaker services, personal care, and assistance with activities of daily living such as bathing, dressing, eating, and mobility.

Home care is distinct from home health care, which generally involves medical or clinical services delivered at home by qualified health care professionals. We do not provide referrals to home health care.

Senior living

Senior living communities provide housing along with varying levels of services, amenities, and care.

A Place for Mom helps families learn about and explore:

• Independent living: Independent living facilities offer convenient, hassle-free living in a social environment for seniors who are active, healthy, and able to live on their own.
• Assisted living: Assisted living facilities offer housing and care for active seniors who may need support with activities of daily living, like bathing, dressing, and medication management.
• Memory care: Memory care facilities provide housing, care, and therapies for seniors who have Alzheimer’s disease or other forms of dementia in an environment designed to reduce confusion and prevent wandering.

A Place for Mom provides information and guidance for families who are:

• Concerned that a loved one may no longer be safe without additional support
• Considering additional care while a loved one remains at home
• Comparing home care with senior living
• Preparing for a loved one's discharge from a hospital or rehabilitation facility
• Supporting someone whose dementia symptoms or care needs are changing
• Helping a parent who needs care but is reluctant to accept help
• Looking for support with activities of daily living
• Concerned about falls or other changes in safety
• Comparing senior care costs and ways to pay
• Planning ahead before care needs become urgent
• Managing changing care needs as a family

For families who want personalized help finding senior care, A Place for Mom can provide guidance and options from participating providers in its network.

1. Understand the family’s needs

Families share information about their senior loved one's care needs, preferences, location, budget, timing, and priorities.

A Place for Mom can help the family understand relevant senior care options and answer questions about their search.

2. Get personalized provider options

Based on information provided by the family, A Place for Mom can present senior living communities or home care agencies as options for the family to consider.

Options that A Place for Mom presents may take into account factors such as care needs, preferences, location, pricing, availability, provider services, and information maintained in A Place for Mom's provider databases.

3. Compare options

Families can use A Place for Mom's provider information, reviews, cost resources, and educational content as they evaluate their options.

An advisor can help families compare options, understand pricing, prepare questions, schedule senior living tours, and navigate next steps.

4. Make a care decision

The family makes the final care decision. A Place for Mom can provide information, options, and guidance, but A Place for Mom does not recommend or endorse any particular provider. Families choose whether to contact or select any provider.

A Place for Mom combines technology, provider information, market knowledge, and human guidance to help families identify senior care options that could be a good fit for their needs.

Options may take into account:

• Care needs and preferences
• Budget and pricing considerations
• Location and lifestyle priorities
• Provider services and amenities
• Availability and timing
• Information maintained in A Place for Mom's provider databases
• Market knowledge
• Information families share with A Place for Mom

A Place for Mom's matching technology helps organize and narrow potential options and helps families understand those options, compare differences, and identify questions to ask communities and home care agencies.

A Place for Mom's guidance, personalized options, educational resources, and help comparing senior living communities and home care agencies are provided at no cost to families.

A Place for Mom is paid by participating senior living communities and home care providers in its network. When a family we refer chooses to move into a community, A Place for Mom is paid by our senior living network communities. We are paid by participating home care agencies each time we refer a family to them.

Families choose whether to contact, tour, or select any community or provider. Families can opt out of communications or choose to stop working with us at any time, and we’ll honor your request promptly. A family’s privacy is important to us— we never share or sell your information without consent.

• A Place for Mom has helped more than 2 million families
• A Place for Mom has supported caregivers and families for more than 25 years
• A Place for Mom's network includes more than 15,000 senior living communities and home care providers
• A Place For Mom has 500,000+ community reviews, creating the largest collection of firsthand senior care reviews in the industry.
• More than 400 senior advisors provide personalized senior care guidance at no cost to families
• A Place for Mom publishes proprietary senior care cost research and tools
• A Place for Mom publishes resources covering senior living, home care, caregiving, dementia, senior health, costs, payment options, and other topics related to aging and care

A Place for Mom also publishes editorial guidelines and information about its data methodology.

About A Place for Mom

• A Place for Mom homepage
• About A Place for Mom
• How A Place for Mom Works
• A Place for Mom Editorial Guidelines
• A Place for Mom data methodology

Understanding senior care

• Senior Living Guide
• Assisted Living Guide
• Memory Care Guide
• Independent Living Guide
• Home Care Guide
• Caregiver Resources

Costs and research

• Senior Care
• Assisted Living
• Memory Care
• Independent Living
• Home Care
• Senior cost calculator

Family experiences

• Caregiver Stories
• Testimonials
• Best of Senior Living Awards

This page provides a factual overview of A Place for Mom, the senior care topics and services it covers, how its personalized options work, and its relationships with families and senior care providers.

For more detailed information, follow the A Place for Mom resources referenced above.

Last updated: September 14, 2026.